These Zesty New Tortilla Chips Feature a Multidimensional Shape
Katherine Pendrill — October 1, 2015 — Lifestyle
References: fritolay & brandeating
Doritos released a new type of cheese-covered tortilla chips that features a multidimensional shape. While the majority of potato chips are round, Doritos has always been known for its iconic triangle-shaped chips. The brand's newest flavor puts a multidimensional spin on the familiar snack.
The new 'Jacked 3D Bacon Cheddar Ranch Chips' boast a multidimensional shape that mimics the iconic triangle pieces. Each chip features several walled segments that add greater depth than a normal tortilla chip. The unusual shape gives the chip a maze-like design and a delightfully crunchy texture. The chips are also coated in a bacon cheddar ranch seasoning, which gives them a bold and cheesy flavor.
The multidimensional chips put a fun spin on the classic cheese-covered snack.
The new 'Jacked 3D Bacon Cheddar Ranch Chips' boast a multidimensional shape that mimics the iconic triangle pieces. Each chip features several walled segments that add greater depth than a normal tortilla chip. The unusual shape gives the chip a maze-like design and a delightfully crunchy texture. The chips are also coated in a bacon cheddar ranch seasoning, which gives them a bold and cheesy flavor.
The multidimensional chips put a fun spin on the classic cheese-covered snack.
Trend Themes
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Multidimensional Snacks — The trend of creating snacks with multidimensional shapes is an opportunity for companies to add visual interest and unique texture to their products.
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Iconic Shape Reinvention — Reimagining the shape of a classic snack, like the triangular Doritos chips, can create a disruptive innovation opportunity to capture consumer attention.
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Bold Flavor Combinations — Developing unique and bold flavor combinations, such as bacon cheddar ranch, can offer a disruptive innovation opportunity for companies to differentiate their products in the snack industry.
Industry Implications
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Snack Food — The snack food industry can explore multidimensional shapes and innovative flavor combinations to create new and exciting products for consumers.
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Food Packaging — With the rise of multidimensional snacks, the food packaging industry can develop packaging solutions that effectively showcase and protect these unique shapes.
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Marketing and Advertising — Brands can leverage the trend of iconic shape reinvention through creative marketing and advertising strategies that highlight the unique features of their products.
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