How do you get your child to eat his fruit? This clever concept for orange packaging alters the ritual of eating the common peeled fruit so that those little ones who are looking for a new experience can enjoy a playful process.
The tube that Megan Carrell created is hinged into two semi-cylinders, crafted from paper material. The arrangement enables individual slices of the tropical fruit to be separated and stacked within for easy bite-size snacking. There's a lot of citrus within each package, so the eater has the option of keeping half of it sealed for later.
The most exciting part of NOMsters packaging is the visual design. A die-cut window on the front of the carton makes the animated shape of a mouth, visibly full of fruit. Illustrated with a cartoon monster face, this orange packaging may be savage, but it affords mess-free sides to kids' meals.
What's Driving This Trend
- Interactive Food Packaging
- The use of playful packaging designs with engaging visuals to encourage a more interactive and playful eating process for children.
- Convenient Snacking
- The creation of snacking packaging that allows for portion control, with the ability to save a portion for later consumption.
- Character-branded Food Packaging
- The trend of using popular character branding on food packaging to make snack time even more exciting for kids.
Who This Affects Most
- Food and Beverage
- Opportunities exist to innovate in the food and beverage industry by incorporating playful packaging designs and portion-controlled snacking options for children.
- Packaging
- The packaging industry can disrupt the market by creating more interactive designs, such as die-cut windows, with functional features like portion control for snacks.
- Children's Products
- The children's product industry can capitalize on the trend of character-branded packaging to make snack time more appealing and fun for kids.
