32 Examples of Fresh Produce Branding

From Convenient Cherry Cups to App-Connected Veggie Wraps

— June 18, 2015 — Marketing
When it comes to fresh produce, today's health-conscious consumer is no longer solely concerned about organic and natural ingredients but is also looking for fruit and vegetable packaging that is convenient and eco-friendly. Furthermore, millennial parents are enforcing nutritious diets from an early age and are introducing their kids to products like organic baby food and toys that encourage healthy eating habits.

From convenient cherry cups to eco orange carriers, designers are finding new ways to make fresh produce more profitable and easier to transport. In addition to protecting and preserving produce, this list's packaging is also designed with sustainability in mind. While some solutions rely on a collapsible designs, others feature materials that are easy to recycle after use.

When it comes to our culture' perception of healthy eating, nutritious and niche diets are no longer reserved for adults but are being marketed to young consumers. From vegetable comic games to kid-friendly gardening kits, growing minds are learning the importance of fresh produce in their diet and everyday life.
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32
Fruity Ketchup Packaging
Fruity Ketchup Packaging
This Unique Condiment Container for Ketchup Suggests Freshness
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31
Consumable Character Peepers
Consumable Character Peepers
These SUCK UK 'Edible Eyes' Add Personified Fun to Ordinary Snacks
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30
Bottled Cherry Packaging
Bottled Cherry Packaging
This Fruit Packaging Design Rethinks the Maraschino Cherry Jar
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29
Organic Nut Yogurts
Organic Nut Yogurts
The Laiterie Chalifoux Probiotics are Designed for on-the-Go Consumption
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28
Home-Prepared Infant Meals
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
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27
Blended Breakfast Pouches
Blended Breakfast Pouches
The 'Good Morning' Breakfast Drinks Come Portable Formats
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26
Geometric Pear Packaging
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
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25
Padded Strawberry Packaging
Padded Strawberry Packaging
The Dri-Fresh Soft-Hold Soft Fruit Packaging is Berry Effective
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24
Heathy Produce Campaigns
Heathy Produce Campaigns
Price Chopper's Healthy Eating Campaign Encourages Better Food Choices
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23
Sliced Fruit Packaging
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
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22
Biodegradable Fruit Packaging
Biodegradable Fruit Packaging
This Special Fruit Packaging Film Contains Natural Additives
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21
Adventurous Fruit Packaging
Adventurous Fruit Packaging
The Baobab Packaging Design is For the Outdoor Type
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20
Prescriptive Produce Packaging
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
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19
Artistic Veggie Ads
Artistic Veggie Ads
The MSA Culinary Arts Academy of Istanbul Campaign has Intricately Carved Food
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18
Eco-Friendly Banana Packaging
Eco-Friendly Banana Packaging
The 'Shiawase Banana' Features a Seamless Sticker Label
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17
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
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16
Tetrahedral Vegetable Packaging
Tetrahedral Vegetable Packaging
The Pattruss Z Leaf Salad Vegetable Packaging Ensures Freshness
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15
Lovable Legume Branding
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
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14
App-Connected Veggie Packaging
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
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13
Earth-Friendly Produce Packages
Earth-Friendly Produce Packages
Nature & More Uses Sugar Cane to Create Compostable Packaging
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12
Hybrid Fruit Packaging
Hybrid Fruit Packaging
This Apple Box Packaging Holds a Grape-Infused Apple
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11
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
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10
Organic Fruit Packaging
Organic Fruit Packaging
Nurture is a Living Fruit Bowl That Preserves Produce
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9
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
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8
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
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7
Coordinated Salad Bowls
Coordinated Salad Bowls
Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
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6
Fresh Picked Produce Labels
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
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5
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
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4
Veggie-Branded Edibles
Veggie-Branded Edibles
D. Carota Packaging Embodies the Image of its Healthy Contents
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3
Typographic Salad Packaging
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters
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2
Transparent Produce Bags
Transparent Produce Bags
These Produce Packaging Designs Emphasize Freshness
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1
Biodegradable Lettuce Packaging
Biodegradable Lettuce Packaging
This Lettuce Packaging Uses Vegetable Inks & Sugar-Based Materials
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