Hybrid Fruit Packaging

This Apple Box Packaging Holds a Grape-Infused Apple

Most people know that a "Grapple" is a fruit hybrid of an apple and a grape, but if you had to pick one out, it might be difficult to do without smelling or tasting it—this apple box packaging design by Kat Downing makes identifying a Grapple easy.

The box was designed for Grapple, a company that is clearly up for experimentation. The finished design of the box uses simple geometry to fold neatly into a protective shape for a single apple. From the outside, there's text to indicate that there's a Grapple inside, but the prints play off the look of an apple. Once the packaging is opened, the insides of the box reveal a purple grape print, showing off the true nature of Grapple.

Hybrid Fruit Packaging
Designing packaging that showcases the unique characteristics of hybrid fruits.
Experimentation in Fruit Hybrids
Exploring innovative combinations of different fruits to create new and exciting products.
Enhanced Product Identification
Developing packaging designs that aid in easily identifying unique products.

Where This Applies

Food Packaging
An industry that can explore creative and functional packaging solutions for hybrid fruit products.
Fruit Hybridization
An industry focused on researching and developing new hybrid fruit varieties.
Printing and Packaging Design
An industry that can contribute to innovative packaging designs that enhance product identification.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 59%
Freshness 8%