Most people know that a "Grapple" is a fruit hybrid of an apple and a grape, but if you had to pick one out, it might be difficult to do without smelling or tasting it—this apple box packaging design by Kat Downing makes identifying a Grapple easy.
The box was designed for Grapple, a company that is clearly up for experimentation. The finished design of the box uses simple geometry to fold neatly into a protective shape for a single apple. From the outside, there's text to indicate that there's a Grapple inside, but the prints play off the look of an apple. Once the packaging is opened, the insides of the box reveal a purple grape print, showing off the true nature of Grapple.
Key Themes Behind This Trend
- Hybrid Fruit Packaging
- Designing packaging that showcases the unique characteristics of hybrid fruits.
- Experimentation in Fruit Hybrids
- Exploring innovative combinations of different fruits to create new and exciting products.
- Enhanced Product Identification
- Developing packaging designs that aid in easily identifying unique products.
Where This Applies
- Food Packaging
- An industry that can explore creative and functional packaging solutions for hybrid fruit products.
- Fruit Hybridization
- An industry focused on researching and developing new hybrid fruit varieties.
- Printing and Packaging Design
- An industry that can contribute to innovative packaging designs that enhance product identification.