This Apple Box Packaging Holds a Grape-Infused Apple
Laura McQuarrie — September 4, 2014 — Lifestyle
References: behance.net
Most people know that a "Grapple" is a fruit hybrid of an apple and a grape, but if you had to pick one out, it might be difficult to do without smelling or tasting it—this apple box packaging design by Kat Downing makes identifying a Grapple easy.
The box was designed for Grapple, a company that is clearly up for experimentation. The finished design of the box uses simple geometry to fold neatly into a protective shape for a single apple. From the outside, there's text to indicate that there's a Grapple inside, but the prints play off the look of an apple. Once the packaging is opened, the insides of the box reveal a purple grape print, showing off the true nature of Grapple.
The box was designed for Grapple, a company that is clearly up for experimentation. The finished design of the box uses simple geometry to fold neatly into a protective shape for a single apple. From the outside, there's text to indicate that there's a Grapple inside, but the prints play off the look of an apple. Once the packaging is opened, the insides of the box reveal a purple grape print, showing off the true nature of Grapple.
Trend Themes
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Hybrid Fruit Packaging — Designing packaging that showcases the unique characteristics of hybrid fruits.
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Experimentation in Fruit Hybrids — Exploring innovative combinations of different fruits to create new and exciting products.
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Enhanced Product Identification — Developing packaging designs that aid in easily identifying unique products.
Industry Implications
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Food Packaging — An industry that can explore creative and functional packaging solutions for hybrid fruit products.
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Fruit Hybridization — An industry focused on researching and developing new hybrid fruit varieties.
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Printing and Packaging Design — An industry that can contribute to innovative packaging designs that enhance product identification.
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