Verve Juices is a new cold pressed juice and detox cleanse company based in Greece. The health-conscious new venture tapped creative firm BOB Studio to create a dynamic branding identity and packaging range for the six cold pressed juices and two raw milks.
Capitalizing on the cold pressed juicing and cleanse movement, Verve Juices now owns a charismatic brand image championed by the bright earthy colors featured on the packaging. Each juice is branded based on the main vegetable ingredient, making the range shine in clear glass bottles.
An interesting feature of the packaging is the inclusion of the nutritional information in a separate pamphlet that is folded in a quaint manner and fastened to the bottle's lid.
What's Driving This Trend
- Cold Pressed Juicing
- Harness the growing interest in cold pressed juices and create innovative packaging and branding concepts that highlight the health benefits and fresh ingredients.
- Cleanse Movement
- Utilize the popularity of detox cleanses to develop unique and appealing packaging designs that convey a sense of purity and health.
- Creative Branding Identity
- Partner with creative design agencies to create dynamic and eye-catching branding identities for health-focused products, incorporating vibrant colors and unique packaging features.
Who This Affects Most
- Cold Pressed Juices
- Develop and market a line of cold pressed juices with a focus on fresh ingredients, appealing packaging, and an emphasis on health benefits.
- Detox Cleanse Products
- Create a range of detox cleanse products that are visually appealing, easy to use, and communicate the health benefits of cleansing.
- Creative Design Agencies
- Position creative design agencies as a valuable resource for companies looking to create unique and visually engaging branding identities for their health-focused products.
