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Lovable Legume Branding

Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables

— September 13, 2012 — Life-Stages
On the whole, Hip Peas packaging is adorable. Its contents are a variety of skincare and haircare products for kids that are made from natural ingredients of the best quality. One would assume the the green pea plays a key role in the recipe.

Imaginaria Creative took the spherical green vegetable and simplified it into a basic illustration. The result was, of course, simply a green dot. Green spots of various sizes and shades have been speckled all over the bottles of the bath and shower products, giving the impression of sudsy bubbles. But the larger of the delightful dots have also been given little hairstyles and smiley faces. They have become the amicable mascots of Hip Peas packaging.
Trend Themes
1. Kid-friendly Branding - Companies can explore branding strategies that appeal to children to engage a new generation of customers.
2. Natural Ingredient Products for Kids - Creating safe and high-quality personal care products for kids made of natural ingredients provides an opportunity to enhance the overall image of a brand.
3. Sustainable Packaging - Packaging products using sustainable materials while incorporating fun and creative illustrations can differentiate a brand from its competitors.
Industry Implications
1. Personal Care Industry - Personal care brands can target parents and families by selling high-quality personal care products made of natural ingredients for children.
2. Design Industry - Creative agencies can cater to clients in the personal care or children's product industry, by providing unique and playful branding solutions for kids.
3. Packaging Industry - Packaging companies can target beauty and personal care brands by creating custom-made packaging materials that prioritize eco-friendliness and fun branding strategies.
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