The new Planters Peanuts packaging has been launched as a self-referential update to its branding to make the product even more easily identifiable on store shelves. The packaging features a peanut-shaped form that's curvaceous and easy to grasp for dosing out the perfect portion of the snack. The bottles are crafted with 8% less plastic than the previous version and boasts a 16-ounce capacity across its entire range of flavors including Salted, Unsalted, Lightly Salted, Sweet & Spicy and Honey Roasted.
The new Planters Peanuts packaging is being launched onto store shelves now and also features the recognizable Mr. Peanut mascot in a variety of different outfits, depending on the flavor. The branding also boasts large imagery of the product to highlight flavor and texture.
Image Credit: Planters
What Makes This Trend Stand Out
- Self-referential Packaging
- There are opportunities to create unique and easily identifiable packaging in various industries by incorporating product shapes or themes into the design.
- Sustainable Packaging
- As eco-friendliness increasingly becomes a priority in many consumers' purchasing decisions, there are opportunities to create more sustainable packaging that uses less plastic and other materials.
- Character-driven Branding
- Adding fun and recognizable mascots or characters to packaging can help build brand awareness and create a personal connection with consumers.
Sectors Adopting This
- Snack Foods
- There are opportunities for snack food companies to incorporate unique packaging designs that better showcase the products and their brand mascots.
- Beverages
- Beverage companies can create more eco-friendly packaging and incorporate interesting shapes or characters to better stand out on store shelves.
- Personal Care Products
- Companies in the personal care industry can benefit from creating more sustainable packaging while also incorporating appealing designs that highlight their products' unique features.
