What is the trend of self-referential packaging?

There are opportunities to create unique and easily identifiable packaging in various industries by incorporating product shapes or themes into the design.

What is the trend of sustainable packaging?

As eco-friendliness increasingly becomes a priority in many consumers' purchasing decisions, there are opportunities to create more sustainable packaging that uses less plastic and other materials.

What is the trend of character-driven branding?

Adding fun and recognizable mascots or characters to packaging can help build brand awareness and create a personal connection with consumers.

What are the implications for the snack foods industry?

There are opportunities for snack food companies to incorporate unique packaging designs that better showcase the products and their brand mascots.

What are the implications for the beverages industry?

Beverage companies can create more eco-friendly packaging and incorporate interesting shapes or characters to better stand out on store shelves.

What are the implications for the personal care products industry?

Companies in the personal care industry can benefit from creating more sustainable packaging while also incorporating appealing designs that highlight their products' unique features.

Self-Referential Peanut Packaging : Planters Peanuts

Planters Peanuts New Packaging Shows Off a Peanut-Shaped Form

Michael Hemsworth — September 30, 2022 — Marketing

References: planters & brandeating

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The new Planters Peanuts packaging has been launched as a self-referential update to its branding to make the product even more easily identifiable on store shelves. The packaging features a peanut-shaped form that's curvaceous and easy to grasp for dosing out the perfect portion of the snack. The bottles are crafted with 8% less plastic than the previous version and boasts a 16-ounce capacity across its entire range of flavors including Salted, Unsalted, Lightly Salted, Sweet & Spicy and Honey Roasted.

The new Planters Peanuts packaging is being launched onto store shelves now and also features the recognizable Mr. Peanut mascot in a variety of different outfits, depending on the flavor. The branding also boasts large imagery of the product to highlight flavor and texture.

Image Credit: Planters

Trend Themes

Self-referential Packaging — There are opportunities to create unique and easily identifiable packaging in various industries by incorporating product shapes or themes into the design.
Sustainable Packaging — As eco-friendliness increasingly becomes a priority in many consumers' purchasing decisions, there are opportunities to create more sustainable packaging that uses less plastic and other materials.
Character-driven Branding — Adding fun and recognizable mascots or characters to packaging can help build brand awareness and create a personal connection with consumers.

Industry Implications

Snack Foods — There are opportunities for snack food companies to incorporate unique packaging designs that better showcase the products and their brand mascots.
Beverages — Beverage companies can create more eco-friendly packaging and incorporate interesting shapes or characters to better stand out on store shelves.
Personal Care Products — Companies in the personal care industry can benefit from creating more sustainable packaging while also incorporating appealing designs that highlight their products' unique features.

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