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Self-Referential Peanut Packaging

Planters Peanuts New Packaging Shows Off a Peanut-Shaped Form

— September 30, 2022 — Marketing
The new Planters Peanuts packaging has been launched as a self-referential update to its branding to make the product even more easily identifiable on store shelves. The packaging features a peanut-shaped form that's curvaceous and easy to grasp for dosing out the perfect portion of the snack. The bottles are crafted with 8% less plastic than the previous version and boasts a 16-ounce capacity across its entire range of flavors including Salted, Unsalted, Lightly Salted, Sweet & Spicy and Honey Roasted.

The new Planters Peanuts packaging is being launched onto store shelves now and also features the recognizable Mr. Peanut mascot in a variety of different outfits, depending on the flavor. The branding also boasts large imagery of the product to highlight flavor and texture.

Image Credit: Planters
Trend Themes
1. Self-referential Packaging - There are opportunities to create unique and easily identifiable packaging in various industries by incorporating product shapes or themes into the design.
2. Sustainable Packaging - As eco-friendliness increasingly becomes a priority in many consumers' purchasing decisions, there are opportunities to create more sustainable packaging that uses less plastic and other materials.
3. Character-driven Branding - Adding fun and recognizable mascots or characters to packaging can help build brand awareness and create a personal connection with consumers.
Industry Implications
1. Snack Foods - There are opportunities for snack food companies to incorporate unique packaging designs that better showcase the products and their brand mascots.
2. Beverages - Beverage companies can create more eco-friendly packaging and incorporate interesting shapes or characters to better stand out on store shelves.
3. Personal Care Products - Companies in the personal care industry can benefit from creating more sustainable packaging while also incorporating appealing designs that highlight their products' unique features.
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