The further integration of consumers into the digital landscape continues, which is evident from this collection of September 2022 social media trends. Brands are continuing to permeate into social media in new, more personalized ways to help connect with consumers on a more personal basis. This is seen in a variety of examples like Bitmoji characters in Carhartt workwear, Nikeland on Roblox and much more.
We're also seeing a few pandemic-fueled trends being solidified as a tried-and-true way to continually connect with consumers from home. This includes virtual festivals and events centered on social media platforms with some of the latest examples being the SweeTARTS TikTok film festival, the Queens of the Metaverse drag show and more. This is likely to continue as a way to connect consumers together, and to brands, on an international level.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
