Backyard Bacon Cheeseburger or Bold Brown Sugar and Bacon? This is the question that's being asked by Walmart and Purina's Beggin' dog treats brand as part of a crowdsourcing campaign to determine the newest dog treat flavor. Consumers are invited to cast their vote in order to determine the product that will be added to Walmart stores across the nation, as well as online channels.
For this campaign that pits one dog treat flavor against the other, Walmart and Beggin' have enlisted the help of influencers Matt Slays and Zach Kornfeld, and their dogs, and each team represents a different flavor; Matt is Team Bold Brown Sugar and Bacon Flavor and Zach is Team Backyard Bacon Cheeseburger Flavor. Other ambassadors are also helping to spread the message across social media.
What's Driving This Trend
- Crowdsourced Product Development
- Companies seeking crowd engagement in determining new product flavors or types can tap into the wealth of consumer insights generated through such interaction.
- Influencer Marketing Campaigns
- Brands can recruit influential content creators with large followings to help promote new products and campaigns across social media, tapping into their audiences for wider reach.
- Personalized Product Offerings
- Crowdsourcing campaigns allow companies to tailor their product offerings based on consumer preferences and tastes, boosting sales and customer satisfaction levels.
Who This Affects Most
- Pet Food
- Crowdsourced product development campaigns can be used in the pet food industry to generate new and innovative product flavors or types based on consumer input and preferences.
- Retail
- Retailers can utilize crowdsourcing campaigns to engage customers in the product development process, leading to increased loyalty and customer satisfaction levels.
- Marketing and Advertising
- Crowdsourcing campaigns offer marketing and advertising firms the opportunity to collaborate with brands and influencers to generate creative and innovative campaigns that capture consumer attention and drive sales.
