PEDIGREE® has launched a new product called PEDIGREE DRIZZLERS™, a new sauce designed to be drizzled on top of dog kibble for an added burst of flavor. Complementing the launch is a new Sauce for All Dogs campaign that will see the brand open up a hot dog stand at Central Park in New York on May 17. The event provided owners with delicious hot dogs, while their furry friends were treated to kibble topped with DRIZZLERS™ sauce. The campaign also taps Summer House reality star West Wilson, who has also promoted the new product.
“Sauce is key to adding flavor and dogs can now enjoy a tasty mealtime with a sauce of their own, PEDIGREE DRIZZLERS™,” Wilson said. “Ever since I learned that so many dogs are eating sauceless meals, I realized just how passionate I am about making dogs’ meals across the country saucy.”
DRIZZLERS are available in Natural Chicken, Turkey, Beef, and Lamb flavors.
Image Credit: PEDIGREE
What's Driving This Trend
- Gourmet Pet Food Enhancements
- Pet owners increasingly seek to elevate their pets' mealtime with specialized food additions, reflecting a broader trend towards treating pets as family members.
- Celebrity-driven Pet Campaigns
- Leveraging celebrity endorsements in pet product marketing offers brands a fresh avenue to attract attention and drive product engagement.
- Pet Food Experience Events
- Interactive events centered around pet food create unique opportunities for brands to engage directly with pet lovers, fostering community and brand loyalty.
Who This Affects Most
- Pet Food and Nutrition
- The evolution of pet eating habits spurs innovation in the pet food industry, focusing on variety, flavor, and enhanced nutrition for pets.
- Celebrity Marketing
- Incorporating celebrities into brand campaigns in the pet product sector enables a wider reach and harnesses influential voices to elevate brand visibility.
- Event Marketing
- Crafting experiential marketing events specifically tailored for pet owners opens channels for engagement and personalized brand interaction.
