Expanded American Meat Treats

Rare Breed's New 3 Ingredient Dog Treats Arrive at Walmart

Rare Breed is making its nationwide debut at 2,530 Walmart stores, introducing a new standard for clean, high-quality pet treats made with just three simple ingredients. The brand’s treats are crafted from American-sourced, hardwood-smoked meat, flaxseed, and vinegar to deliver pure, human-grade protein without fillers or artificial additives.

The lineup includes Tender Meat Cuts in Beef or Pork, available in 1 oz, 4.5 oz, and 12 oz bags, catering to dogs of all sizes and appetites. Rare Breed is also breaking new ground in the category with a first-of-its-kind 8 oz multipack, featuring eight individual 1 oz pouches—a convenient, portion-controlled format perfect for travel, training, or everyday rewards.

"Our treats deliver the quality and nutrition discerning pet parents expect," Frank Jackman, Senior Brand Manager, explains. "We've crafted each tender meat cut to be large enough to satisfy big dogs while being easy to tear for smaller pups, making them a simple, satisfying reward for every kind of dog."

Image Credit: Rare Breed

SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 11%
Freshness 67%

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