Convenience is a quality that many consumers appreciate and these on-the-go product packaging designs are great examples of how businesses and brands can address such a concern. By creating packages that are easy to travel around with, there is one less excuse for potential customers to avoid making the finalizing purchase. Although such on-the-go product packing might seem like a psychological ploy, it also simply gives the consumer what they want.
From as basic a tweak as adding a handle to a more complex concept that involves a collapsible body, there are many ways in which on-the-go product packaging can be made more convenient. A focus on compact sizes is also a great avenue to take when creating something particularly portable.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 8%
