This chocolate eyeshadow packaging concept wasn't dreamed up for just the consumer's benefit; like a chocolate bar, it was designed to be shared. This Sephora Too Faced eye palette is a delectable novelty product that girls will want to show off to their friends.
Molded to look like a candy bar, the case for the eyelid pigments keeps its contents well protected, making the cosmetics kit quite portable. The thin box can be slipped into a bag and pulled out proudly to explain the unique features of this scrumptious product.
This packaging decision didn't start and end with the exterior; the look of it links to what's inside as well. You won't necessarily see a range of cocoa-colored powders, but you will smell the chocolate that's been mixed into the makeup.
Why This Trend Is Growing
- Edible Packaging
- Designing packaging that is shaped like food or incorporates edible elements creates a unique and shareable consumer experience.
- Portability and Convenience
- Creating lightweight and compact packaging allows for easy transport and use, appealing to busy consumers on the go.
- Sensory Branding
- Incorporating scents or other sensory elements into product packaging enhances the overall brand experience and creates a memorable connection with consumers.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can explore innovative packaging designs that stand out on shelves and offer unique features to attract and engage customers.
- Food and Beverage
- The food and beverage industry can experiment with edible or food-shaped packaging concepts to create visually appealing and interactive products.
- Retail and Consumer Goods
- Companies in the retail and consumer goods industry can incorporate sensory branding techniques into their packaging to create a multi-sensory shopping experience and increase brand loyalty.
