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Treat-Mimicking Tins

Chocolate Eyeshadow Packaging is Sweet Enough to Keep on Display

— January 20, 2015 — Marketing
This chocolate eyeshadow packaging concept wasn't dreamed up for just the consumer's benefit; like a chocolate bar, it was designed to be shared. This Sephora Too Faced eye palette is a delectable novelty product that girls will want to show off to their friends.

Molded to look like a candy bar, the case for the eyelid pigments keeps its contents well protected, making the cosmetics kit quite portable. The thin box can be slipped into a bag and pulled out proudly to explain the unique features of this scrumptious product.

This packaging decision didn't start and end with the exterior; the look of it links to what's inside as well. You won't necessarily see a range of cocoa-colored powders, but you will smell the chocolate that's been mixed into the makeup.
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