The Curator by Hourglass Cosmetics is a sustainable eyeshadow innovation set up as a pop-up at Selfridges and it gives beauty consumers the chance to create their own eyeshadow palettes. Open only for a limited time this summer, the beauty pop-up shares vegan-friendly and cruelty-free makeup in the form of customizable palettes. There are 40 shades and four finishes for people to choose from, and beauty lovers have the option of curating their very own one-, three- or five-pan palette.
The #CuratedBy collection from Hourglass Cosmetics features shades selected by influencers such as model Georgia May Jagger and celebrity make-up artist James Molloy.
The palettes, intentionally created with sustainability in mind, are reusable and recyclable since they are made from tin and post-consumer recycled plastic.