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Spicy Snack-Themed Makeup

The Flamin' Hot Cheetos Eyeshadow Palette Creates Snack-Inspired Looks

— December 3, 2022 — Fashion
The Flamin' Hot Cheetos Eyeshadow Palette has been created by Taste Beauty in collaboration with the namesake snack brand as a product for consumers to use as a way to elevate their makeup looks. The palette features a total of 12 shades that will call to mind the color of the brand's signature spicy snack, while also providing more neutral tones that will pair well alongside. The palette is accented by a mirror for creating looks or touching them up out of the house, which is emblazoned with a dust, orange-hued paw print, presumably from brand mascot Chester Cheetah.

The Flamin' Hot Cheetos Eyeshadow Palette is designed to mimic the look of the snack packaging on the exterior and has a slightly oblong shape to further complete the charm.
Trend Themes
1. Snack-inspired Makeup - Makeup brands may collaborate with snack brands to introduce snack-inspired makeup lines to attract a younger demographic.
2. Food-themed Cosmetics - The rise of food-themed cosmetics offers opportunities for brands to create unique products that appeal to foodies and beauty enthusiasts alike.
3. Social Media Makeup Challenges - Social media makeup challenges, featuring food-inspired makeup looks, present opportunities for brands to showcase their latest products and engage with their audiences.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can incorporate food-inspired products, such as the Flamin’ Hot Cheetos Eyeshadow Palette, into their line to cater to younger consumers.
2. Snack Food - Snack food companies, such as Cheetos, can partner with beauty brands to offer a unique cross-promotion and reach new customers.
3. Social Media Influencers - Social media influencers specializing in beauty and food niches can use food-inspired makeup products to create viral content and promote brands.
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