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40 Examples of Narrative Branding

From Maritime Potato Packaging to Modern Mediterranean Branding

— November 23, 2015 — Lifestyle
In addition to providing imagery for consumers first being introduced to a brand, narrative branding helps to cultivate a connection between brands and consumers through the use of educational packaging. Packaging and branding schemes that educate consumers on the traditions and values of the brand in question offer the benefit of influencing shopper expectations of quality.

Particularly effective examples of narrative packaging in consumers packaged goods is the branding for MICIS, a Latvian brand producing wine and game meat products. Packaged like chocolate, the label of the game meat products showcase all of the game animals traditionally hunted in Latvia culture, such as rabbit, deer, boar and duck. Overall, the brand's source of inspiration, in this case Latvian culture, is illuminated for consumers to experience and understand the product in relation to.
6.6
Score
Popularity
Activity
Freshness
40
Bajan-Celebrating Rum Branding
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
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39
Alpine Tea Branding
Alpine Tea Branding
These Organic Herbal Teas Feature Alpine Creatures on the Labels
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38
Maritime Potato Packaging
Maritime Potato Packaging
The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
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37
Locavore Dairy Branding
Locavore Dairy Branding
This Bio Culture Yogurt Plays Up Its Local Production Aspect
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36
African-Themed Sauces
African-Themed Sauces
These African Sauce Labels are Decorated with Cultural Text & Images
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35
Viking-Branded Beers
Viking-Branded Beers
These Icelandic Brews Feature a Modern Viking with Sunglasses
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34
Limey Liquor Labels
Limey Liquor Labels
Jamie Hewlett's Absolut London Bottle is Classy and Colorful
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33
Heritage-Inspired Scotch Branding
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
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32
Patriotic Premium Whiskeys
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
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31
Seaside Pale Ale Packaging
Seaside Pale Ale Packaging
The William Street Beer Co is a New Microbrewery with Style
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30
Whimsical Rhum Branding
Whimsical Rhum Branding
Cane Land Distilling Company's Brand Identity is Fairy Tale Themed
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29
India-Inspired Vodka Bottles
India-Inspired Vodka Bottles
The 'Absolut India Limited Edition' Features Stunning Designs
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28
Nordic-Themed Beer Bottles
Nordic-Themed Beer Bottles
The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
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27
Graphic Soup Bag Branding
Graphic Soup Bag Branding
'Pitango' Uses Graphically Patterned Bags to Package its Soup
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26
Youthful Crisps Packaging
Youthful Crisps Packaging
London Crisp Co Boasts Hip, Brightly Colored Chip Branding
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25
Ornate Bread Bags
Ornate Bread Bags
This South African Bread Branding Features Traditional Art Motifs
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24
Ranch-Inspired Beer Branding
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
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23
Cultural Beverage Branding
Cultural Beverage Branding
This Country-Themed Visual Branding Identity is Vivid and Eclectic
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22
Modernized Heritage Beer Branding
Modernized Heritage Beer Branding
Nordlands Receives a Makeover from Strømme Throndsen Design
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21
Cultural Experience Boxes
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
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20
Poetic Heritage Packaging
Poetic Heritage Packaging
The Gazelli Cosmetics Brand is Lyrical and Feminine
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19
Award-Winning Beer Branding
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
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18
Vintage English Coffee Branding
Vintage English Coffee Branding
London Coffee Roasters Takes on a Victorian Era Branding Identity
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17
Heritage Cheddar Packaging
Heritage Cheddar Packaging
Maffra Cheese Company Produces Well-Packaged Gourmet Cheese
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16
Italian Heritage Pasta Branding
Italian Heritage Pasta Branding
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
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15
Rustic Delicatessen Branding
Rustic Delicatessen Branding
Lucca Delicatessen Has Been Operating in San Francisco Since 1929
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14
Modern Mediterranean Branding
Modern Mediterranean Branding
This 5 Olive Oil Packaging Boasts Clean and Vivid Typography
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13
Vintage Jet-Setter Packaging
Vintage Jet-Setter Packaging
Take a Trip Round the World with This Illustration Branding Bottle
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12
Mexican-Inspired Art Toys
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
<
11
Wooden Cosmetics Packaging
Wooden Cosmetics Packaging
This High Quality Cedar Package Holds Hair Products From Shu Uemura
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10
Artisanal Cold Brew Branding
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
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9
Sweet Feminine Packaging
Sweet Feminine Packaging
Ruth Pearson and Caroline Phillips Give Crabtree & Evelyn Pretty Patterns
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8
Rustic Condiment Packaging
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
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7
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
<
6
Finnish Cafe Branding
Finnish Cafe Branding
Ekberg is the Oldest and Most Well-Known Bakery in Finland
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5
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
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4
Southern Rustic Bakery Branding
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
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3
Rustic Deli Branding
Rustic Deli Branding
Koller's Meat Packages Include Salamis, Sausages and Uncooked Varieties
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2
Heritage-Inspired Food Packaging
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
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1
Exquisitely Sketched Branding
Exquisitely Sketched Branding
Pavilion Garden Tea Packaging is Etched with Elegant Vintage Designs
<