'Absolut' is celebrating the beauty and vibrancy of Indian culture with the launch of the 'Absolut India Limited Edition.' Although the iconic vodka brand is known for collaborating with artists all over the world, the company has yet to release a collection that specifically celebrates Indian artwork. The new Absolut India collection pays homage to the South Asian country by showcasing the work of a talented local artist.
The new bottles features designs produced by Mumbai artist Shaheen Baig. Although the company received submissions from artists across India, they felt that Baig's designs truly captured the essence of India. The designs chosen celebrate India's rich cultural heritage with vibrant and colorful illustrations. The flavor for Absolute India also reflects traditional Indian culture in that it combines the smooth taste of mango with a blend of well-balanced spices.
Absolut India is currently available at retail locations in Mumbai and New Delhi.