Sandow's London is a sleekly branded cold brew coffee brand hailing from the UK. The chic cold brew brand boasts a preppy, stately bottle design, with a two-pack that is perfectly packaged to recall images of artisanal, small-batch excellence. This cold brew packaging reflects the brand's inspiration, Eugen Sandow, the "iconic Victorian strong man," while projecting a balance between high-end opulence and small-batch quality.
A defining factor of artisanal packaging designs is the use of Kraft paper to inspire images of farmer's market fresh products purchased directly from the source. In doing so, brands can tap into a larger pattern of opportunity that speaks to a consumer interest in supporting local small businesses and consuming food and beverage products that have been sustainably produced with an emphasis on quality.