Villa Sammichele is a Firenze pasta brand offering a wide range of quality pasta products made in Italy. Aimed at creating a line that served as ambassadors of the countries food culture, the Villa Sammichele range is packaged in a series of delicately designed paper and plastic by Alvarez Juana.
The print campaign for the brand speak to the premium put on quality products through high-quality aerial images of the Tuscan landscape that inspire thoughts of delicious, authentic cuisine. In addition to each product being manufactured in Italy, every ingredient that goes into the product has also been produced in Italy.
The packaging design uses a topographical map of Florence as the unifying theme within the range of designs, which vary in color and material.
This Firenze Pasta Brand's Packaging is Inspired by Tuscany
Rebecca Byers — November 10, 2015 — Marketing