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39 Examples of Branded Storytelling

From Mythic Craft Brew Bottles to Viking-Branded Snacks

— December 9, 2015 — Lifestyle
In addition to providing an engaging aspect to a product's packaging or informing consumers on a brand's lifestyle vision, branded storytelling is an intriguing concept that's closely related to the the concept of provenance. When executed correctly, branded storytelling can be both a tool for educating people on a product's naturalistic origins and cultivating an emotional connection between the consumer and the brand.

Separately, branded storytelling is easily observed in the realm of marketing campaigns and immersive retail concepts. A winning example of this is a recent commercial spot for quick service restaurant chain Panera Bread. The emotive ad juxtaposes imagery of a farmer harvesting his crops with that of Panera dishes being prepared and a happy family diving into dinner together. In showcasing such an aspirational view, brands are able to communicate their standards around sustainable, organic food cultivation.
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39
Croquet-Inspired Vodka Branding
Croquet-Inspired Vodka Branding
The Packaging for Brittains Vodka is an Extraordinary Affair
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38
Layered Liquor Labels
Layered Liquor Labels
The New Labels on the Craigellachie Whiskey Bottle Layer Images & Text
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37
Farmland Beer Labels
Farmland Beer Labels
The Stellies Beer Label Features an Illustration of the Joostenberg Farm
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36
Burglar-Branded Beer
Burglar-Branded Beer
This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots
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35
All-Natural Modern Moonshines
All-Natural Modern Moonshines
This Mexican Distilled Liquor is Inspired by Moonshine
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34
Season-Branded Beer Cans
Season-Branded Beer Cans
These Beer Can Labels Use Doodles to Portray Each of the Four Seasons
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33
Coastal Craft Brew Designs
Coastal Craft Brew Designs
These Lighthouse Brewing IPA Bottle Designs Exude Coastal Elegance
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32
Mythic Craft Brew Bottles
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
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31
Gentlemanly Snack Branding
Gentlemanly Snack Branding
Lord Poppington's Popcorn Comes in a Variety of Artisan Flavors
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30
Surfing Skincare Bottles
Surfing Skincare Bottles
Grisha Serov's Sun Care Product Concept Mimics the Shape of a Surfboard
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29
Whimsical Rhum Branding
Whimsical Rhum Branding
Cane Land Distilling Company's Brand Identity is Fairy Tale Themed
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28
Anime Beauty Masks
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
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27
Artisan Tuna Packaging
Artisan Tuna Packaging
Line & Pole is a Tuna Brand Developed by Moxie Sozo for American Tuna
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26
Whimsical Frozen Desserts Brands
Whimsical Frozen Desserts Brands
This Frozen Desserts Brand Boasts a Renewed Brand Identity
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25
Lighthouse-Inspired Wine Displays
Lighthouse-Inspired Wine Displays
This Wine Retail Display for La Merika References the Seaside
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24
Brutish Artisanal Jerky
Brutish Artisanal Jerky
The Kickstarter-Launched Savage Jerky Co Boasts Ferocious Branding
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23
Anecdotal Jerky Branding
Anecdotal Jerky Branding
The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story
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22
Doodled Bovine Branding
Doodled Bovine Branding
This Drawn Dairy Packaging Has a Humorous and Artisanal Character
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21
Seafood Diner Branding
Seafood Diner Branding
Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia
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20
Cinematic Beer Packaging
Cinematic Beer Packaging
These Limited Edition Stella Artois Cans Show a Movie-Like Storyboard
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19
Party Beer Packaging
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
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18
Grizzly Bear Beer Branding
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
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17
Italy-Inspired Sauce Labels
Italy-Inspired Sauce Labels
Spring Design Partners Designed Sauce Labels to Mimic Italian Tones
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16
Cider Tree Drink Labels
Cider Tree Drink Labels
This Colorful Rebranding Features a Contemporary Take on a Tree Design
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15
Viking-Branded Snacks
Viking-Branded Snacks
This Peanuts Packaging Design is Cartoony and Scandinavian-Inspired
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14
Rainforest Beer Merchandising
Rainforest Beer Merchandising
This Cardboard Retail Display for Latina Agave Beer is Jungle-Themed
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13
Atmospheric Tea Branding
Atmospheric Tea Branding
These Organic Teas are Labeled & Named After Environmental Elements
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12
Herbal Yogurt Branding
Herbal Yogurt Branding
This Plastic Yogurt Packaging Design Features the Brand's Cat Mascot
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11
Kiddie Herbal Teas
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
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10
Familial Pastry Packaging
Familial Pastry Packaging
Kolionasios Baklava Has a Cartoony Look That Appeals to Young and Old
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9
Wild Fruit Juice Branding
Wild Fruit Juice Branding
This Chinese Beverage Packaging Design Features a Reference to Its Name
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8
Globe-Inspired Beer Displays
Globe-Inspired Beer Displays
This Pallet Display for Heineken Matches the Brand's Imagery
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7
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
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6
Folk Art Tequila Branding
Folk Art Tequila Branding
Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging
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5
Anthropomorphic Beer Logos
Anthropomorphic Beer Logos
These Beer Bottle Labels Feature Quirky Humanized Animals
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4
Exotic Snack Packaging
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels
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3
Cult Coffee Branding
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
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2
Agricultural Alcohol Displays
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
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1
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
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