This Drawn Dairy Packaging Has a Humorous and Artisanal Character
Amelia Roblin — May 15, 2015 — Lifestyle
References: behance.net & packagingoftheworld
The goods that are tucked into this drawn dairy packaging complete a charming and wholesome line of products. Located in Sweden, Lakene Gårdsmejeri is a small dairy farm that makes all of its milks, cheeses, ice creams and more by practicing traditional Scandinavian methods. The goal of the designers was to honor these techniques with an overall artisanal image, with a sense of individuality.
Looking at the finished products, you can see what a success was the work of Maarit Hautamäki, Ronja Hallgren and the rest of the small team. As the faces of the goats' and cows' food items, portraits of these animals don the labels in lovely sketched styles for a handmade feel. Further appeal is placed on this drawn dairy packaging by the inclusion of sophisticated accessories on the personified ungulates.
Looking at the finished products, you can see what a success was the work of Maarit Hautamäki, Ronja Hallgren and the rest of the small team. As the faces of the goats' and cows' food items, portraits of these animals don the labels in lovely sketched styles for a handmade feel. Further appeal is placed on this drawn dairy packaging by the inclusion of sophisticated accessories on the personified ungulates.
Trend Themes
1. Artisanal Packaging - Opportunity for brands to create handcrafted and personalized packaging designs that evoke a sense of authenticity and individuality.
2. Humorous Branding - Brands can incorporate humor and whimsical elements into their packaging designs to stand out and create a memorable brand identity.
3. Traditional Methods - There is a growing demand for products made using traditional and authentic methods, presenting opportunities for businesses to highlight their craftsmanship and heritage.
Industry Implications
1. Dairy Products - Dairy brands can explore creative packaging designs that reflect their commitment to quality and traditional production methods.
2. Food Packaging - Food packaging companies can offer customized designs and printing options to help brands create unique and eye-catching packaging solutions.
3. Art and Design - Artists and designers can collaborate with brands to create hand-drawn and artistic packaging designs that capture the essence of the product and appeal to consumers.
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