The Kent Cider Company has adopted a more modern and colorfuly defined set of branding with these redesigned cider tree labels.
Brand identity and packaging design company Sand Creative was brought on to redesign the cider company's old labels, which adopted a more traditional approach that lacked a vibrant and upbeat message. The new labels make each variant of cider more distinctive, and each new colorful label centers around a specific type of cider tree variant.
Each label is now more distinguishable from the other with its own color and illustration that clearly communicates which type of fruit was used for each cider. These distinctive new label badges reflect the brands new outlook and help consumers identify and connect with thier preferred type of cider.
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