This charismatic tuna packaging combines information about the product's freshness and sustainable cultivation methods and a colorful illustrated story. The Pole & Line is a brand of American Tuna developed specifically for exclusive distribution at Whole Foods. American Tuna is owned by six families who adhere to traditional artisan pole methods of cultivation. The dynamic branding identity was created for American Tuna by the creative team at Moxie Sozo.
Examples of some of the unique information provided on the Pole & Line tins include the type of tuna, the ship on which it was caught and the year. The tuna packaging also emphasizes its membership in the International Pole and Line Foundation. American Tuna has a second brand, Deck Hand Premium Cat Food, that was similarly developed by Moxie Sozo for distribution to Whole Foods.