One can of fish at a time, companies like Fishwife are modernizing tinned seafood in a way that's backed by sustainability, traceability and aesthetically pleasing branding. The brand offers delicacies in the form of smoked rainbow trout and wild-caught smoked albacore, and it raises fish in the Arctic Circle and invites the journey to be followed with blockchain technology.
A selection of the brand's flavorful products can be found in The Smoky Trio, which shares the experience of products that are cured in extra virgin olive oil, sea salt, garlic salt and brown sugar, then smoked over beech, maple and birch wood. The snackable products are ready to enjoy straight out of the tin or serve with appetizers and other light bites when entertaining at home.
Key Themes Behind This Trend
- Modernized Tinned Seafood
- The use of sustainability, traceability, and aesthetically pleasing branding can enhance the appeal of tinned seafood.
- Blockchain-enabled Traceability
- Blockchain technology can be used to track the journey of smoked fish products, creating opportunities for transparent and traceable supply chain management.
- Flavorful Snackable Products
- Curation of flavorful products can create new opportunities for snackable products for on-the-go consumption or appetizer pairings.
Where This Applies
- Seafood
- Modernizing tinned seafood through traceable, sustainable, and branded products can create new opportunities for companies within the seafood industry.
- Blockchain Technology
- The utilization of blockchain technology for tracking supply chains in the seafood industry, can spur innovations in the financial sector and technology industry.
- Specialty Food
- The curation of unique smoked flavors can create premium and luxury products for consumers who appreciate specialty food items.
