Tiny Fish is a woman-owned company with a mission to inspire the canned fish industry with products that are sustainable and tasty. The brand recently launched a sustainably sourced, chef-made tinned fish product that "encourages consumers to think outside the box." Dubbed the 'Smoked Mussels En Escabeche,' the new offering features smoked mussels from The Pacific Northwest marinated in a savory sauce.
Amid the pandemic, the tinned fish category had a resurgence with many consumers opting to incorporate the easily prepared food into their health-focused diets. "Tinned fish is having a moment," said Sara Hauman, Tiny Fish Co. owner and chef. "The artistry behind the preservation techniques and even the design of the tins and packaging seem to be increasing the widespread popularity of fish in cans in the US."
Image Credit: Tiny Fish Co.
Why This Trend Is Growing
- Sustainable Tinned Fish
- Opportunity for sustainable sourcing of tinned fish products to appeal to health-conscious consumers.
- Chef-made Tinned Fish
- Opportunity to market tinned fish products as artisanal and gourmet, appealing to foodies and those looking for elevated pantry staples.
- Innovative Tinned Fish Packaging
- Opportunity to create unique and visually appealing packaging for tinned fish products to stand out on shelves and attract consumers.
Industries Being Reshaped
- Canned Seafood Industry
- Innovative product offerings and sustainable sourcing can differentiate brands and capture new customers in the growing market for tinned fish products.
- Gourmet Food Industry
- Opportunity for gourmet food retailers to incorporate high-quality tinned fish products into their product offerings for foodie customers looking for unique pantry staples.
- Sustainable Food Industry
- Tinned fish products can provide a sustainable and shelf-stable protein source, appealing to environmentally conscious consumers looking for alternative sources of protein.
