Smack Lobster Roll is a London seafood shop that is elevated by a dynamic visual identity created by agency & Smith. The illustration-heavy range used red, white and blue to create images of a maritime community inspired by Canada's Nova Scotia. Notably, Nova Scotia is where Smack sources all of its lobsters.
Given that Smack Lobster Roll is primarily a takeaway concept, the range is largely centered on a vibrant selection of to-go packaging that is likely to have people asking you where you picked up lunch. Included in the range created by & Smith is a new logo, website, packaging and point of sale items such as business cards.
The Smack Lobster Roll interior is equally as eye-catching, with marquee lights in the window spelling out "lobster love."
Why This Trend Is Growing
- Sustainable Packaging
- The use of sustainable packaging materials could disrupt the seafood industry's takeout packaging practices.
- Regional Branding
- Incorporating regional inspirations, like Nova Scotia, into the visual identity of seafood diners can create a unique and differentiated brand experience.
- Artistic Interior Design
- Creative and eye-catching interior designs, such as marquee lights, can enhance the overall dining experience and set brands apart in the seafood industry.
Industries Being Reshaped
- Seafood
- The seafood industry can explore sustainable packaging options to align with consumer demand for eco-friendly solutions.
- Hospitality
- Regional branding can be applied to various hospitality businesses, creating a sense of authenticity and connection to specific locations.
- Interior Design
- Seafood diners can collaborate with creative interior designers to create visually captivating spaces that enhance the brand's identity and customer experience.
