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Seafood Diner Branding

Smack Lobster Roll Has a Visual Identity Inspired by Nova Scotia

— June 8, 2015 — Marketing
Smack Lobster Roll is a London seafood shop that is elevated by a dynamic visual identity created by agency & Smith. The illustration-heavy range used red, white and blue to create images of a maritime community inspired by Canada's Nova Scotia. Notably, Nova Scotia is where Smack sources all of its lobsters.

Given that Smack Lobster Roll is primarily a takeaway concept, the range is largely centered on a vibrant selection of to-go packaging that is likely to have people asking you where you picked up lunch. Included in the range created by & Smith is a new logo, website, packaging and point of sale items such as business cards.

The Smack Lobster Roll interior is equally as eye-catching, with marquee lights in the window spelling out "lobster love."

Trend Themes
1. Sustainable Packaging - The use of sustainable packaging materials could disrupt the seafood industry's takeout packaging practices.
2. Regional Branding - Incorporating regional inspirations, like Nova Scotia, into the visual identity of seafood diners can create a unique and differentiated brand experience.
3. Artistic Interior Design - Creative and eye-catching interior designs, such as marquee lights, can enhance the overall dining experience and set brands apart in the seafood industry.
Industry Implications
1. Seafood - The seafood industry can explore sustainable packaging options to align with consumer demand for eco-friendly solutions.
2. Hospitality - Regional branding can be applied to various hospitality businesses, creating a sense of authenticity and connection to specific locations.
3. Interior Design - Seafood diners can collaborate with creative interior designers to create visually captivating spaces that enhance the brand's identity and customer experience.
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