'SUNOFABEACH' is a sun care product concept by designer Grisha Serov. Just as a surfboard is essential to a surfer's enjoyment of the water, proper sun care is vital too.
This fun concept imagines a range of sun care gel for men that comes packaged in a surfboard-inspired tube. Like an icon that could be found on a vintage sports car, each bottle is stamped with a number that represents the strength of the SPF levels.
To go along with each fun surfboard bottle, Serov pictures that each eco-friendly box would have a different line illustration to help consumers identify with the lifestyle aspect of the product. Although the product is meant to be marketed to men, the sheer novelty of it would also make it ideal for women and children as well.