It's all too easy to get caught up in the joy of basking under the sun and unintentionally neglecting to apply sufficient sun protection, and this is a particular concern for drinkers who frequently enjoy outdoor patios while sipping their favorite beverages—so Beavertown Brewery set out to create the first-ever sunscreen tailored specifically for beer drinkers. In fact, a new study found that pub gardens were among the most common locations for sunburn, and the brand found that just 18% of people always wear protection when enjoying a summer drink, while 37% have previously been burnt while sitting outside in a pub.
To ensure that adults in the UK enjoy time in the sun while protecting their skin, Beavertown Brewery is installing free dispensers and giving away thousands of free sunscreens across the UK.
Key Themes Behind This Trend
- Drinker-specific Sunscreens
- Creating sunscreens tailored specifically for beer drinkers presents disruptive innovation opportunities in the skincare industry.
- Pub Garden Sunburn Prevention
- Developing strategies and products to prevent sunburn in pub gardens can lead to disruptive innovation in the outdoor entertainment industry.
- Promotion of Sun Protection
- Implementing free sunscreen dispensers and giveaways to promote sun protection opens up disruptive innovation opportunities in the marketing and healthcare industries.
Where This Applies
- Skincare Industry
- The skincare industry can explore creating specialized sunscreens for specific consumer groups, such as beer drinkers, to disrupt the market and cater to unique needs.
- Outdoor Entertainment Industry
- The outdoor entertainment industry, especially businesses with pub gardens, can leverage innovative sun protection strategies to enhance customer experiences and prevent sunburn, leading to a competitive advantage.
- Marketing and Healthcare Industries
- The marketing and healthcare industries can collaborate to promote sun protection by offering free sunscreen dispensers and giveaways, leading to innovative approaches in public health awareness and customer engagement.
