While California's infamous surfer culture is nothing new, the laid back lifestyle and beachy aesthetic has recently resurfaced as an influence for packaging designs. Indeed, with surfing set to make its debut as an Olympic sport in 2020, these water-oriented designs are likely to continue rising in popularity in the coming years.
When it comes to surfer-inspired packaging, some brands go for a more direct approach. For instance, designer Grisha Serov created a sun care gel for men that comes in a surfboard-shaped tube. Similarly, the The Salty Dog Apple and Lime Soda features a van carrying a surfboard on its logo as a way of evoking sweet summertime memories.
Of course, some brands are drawing on surfer culture in more subtle ways. In these cases, there are no images of surfers or surfboards present, but the packaging designs evoke the same sun-kissed aesthetic associated with the popular water sport. Examples of this approach include Surf'n'Fries' California-themed to-go boxes, the colorful Flip Flop Wine cans and Beach Whiskey's sea glass bottles.
From Beachy Bath Products to Savory Summertime Sodas
Sea Glass Whiskey Bottles
This 'Beach Whiskey' Spirit Reminds of Relaxing Seaside Lifestyles
Rainbow Alcohol Branding
Royal Cargo and '358' Launched a Line of Multi-Colored Labels
Rebellious Holiday Cards
The Monster Children Christmas Card Range Highlights Surf Culture
Beachy Bubble Bath Branding
The Seaweed Bath Co is Inspired by the Coast of Maine
Surfing Skincare Bottles
Grisha Serov's Sun Care Product Concept Mimics the Shape of a Surfboard
Beachy Canned Wines
'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Cane Juice Cans
Grand Bay's Flavored Sugarcane Juice Reminds of a Tropical Vacation
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels