The Monster Children Christmas Card Range Highlights Surf Culture
M — December 7, 2015 — Pop Culture
References: shop-usa.monsterchildren & hypebeast
Talented artist Jamie Browne's line of Christmas cards dubbed Monster Children creatively merge surfing and skate culture with the iconic winter holiday. The cards feature a sombre and minimal aesthetic that offers a black humor approach to getting into the holiday spirit.
Often times Christmas cards embody the joyous elements of the occasion, but the Monster Children set opts for a divergent and rebellious attitude by drawing inspiration from surf and skate culture. The cover art features black and white ink illustrations of sunny beaches with a rotting skeletal santa, defiant personified waves and skateboards with a pine tree running through it. The well-wishes are also play on words keeping in theme with sayings such as "warm wishes" and "good tide-ings."
Often times Christmas cards embody the joyous elements of the occasion, but the Monster Children set opts for a divergent and rebellious attitude by drawing inspiration from surf and skate culture. The cover art features black and white ink illustrations of sunny beaches with a rotting skeletal santa, defiant personified waves and skateboards with a pine tree running through it. The well-wishes are also play on words keeping in theme with sayings such as "warm wishes" and "good tide-ings."
Trend Themes
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Surf Culture — Opportunity to incorporate surfing and skate culture into traditional holiday themes.
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Minimal Aesthetic — The trend of using sombre and minimal aesthetics in holiday cards provides a fresh and alternative approach to the traditional holiday spirit.
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Black Humor — There is a growing demand for holiday cards that offer a black humor approach, allowing for unconventional and edgy messages.
Industry Implications
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Art and Design — The art and design industry can explore new ways to merge traditional holiday themes with unconventional subcultures like surfing and skateboarding.
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Paper and Printing — There is an opportunity for the paper and printing industry to create unique and alternative holiday card designs that cater to individuals who embrace the minimalist aesthetic and black humor.
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Gift and Stationery — The gift and stationery industry can tap into the demand for unconventional holiday cards and create a range that caters to the rebel consumers who seek an alternative approach to the holiday spirit.
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