The Seaweed Bath Co is an Austin, Texas-based brand behind a line of beach-inspired bath products. In order to create a dynamic range of packaging that highlighted the product's "wildly natural" formula, the Seaweed Bath Co tapped the creative team at Make and Matter, who infused the visual branding with images that spoke to the product line's source of inspiration.
The visual identity created by Make and Matter for the Seaweed Bath Co uses hues of aquamarine, turquoise, cyan and azure to paint a watercolor-esque scene. The Seaweed Bath range of products is divided between its liquid and powder-based soaps, both of which come in varieties such as lavender, citrus, eucalyptus and peppermint and unscented.
Key Themes Behind This Trend
- Nature-inspired Packaging
- There is potential for brands to create dynamic packaging that showcases the source of inspiration and uses watercolor-esque scenes.
- Plant-based Bath Products
- As consumers continue to prioritize natural and sustainable ingredients, there is an opportunity for brands to create more plant-based bath products.
- Unscented Bath Products
- There is a growing demand for bath products that are unscented, so brands could cater to this preference and offer more unscented options.
Where This Applies
- Bath and Body
- The Bath and Body industry can innovate by tapping into nature-inspired packaging and creating plant-based and unscented bath products.
- Design and Creative
- The Design and Creative industry can offer their services to brands looking for unique, nature-inspired packaging for their bath products.
- Natural and Sustainable
- The Natural and Sustainable industry could partner with bath and body brands to provide sustainable ingredients for plant-based bath products that align with environmentally conscious values.
