Created by graphic designer Kristina Ivanova, this peanuts packaging design is playful while remaining eye-catching and clever. The packaging design was created by Ivanova for the Old Viking, a peanuts brand in Belarus.
The surly cartoon characters on each package in the range offer a story about what flavor is contained inside while remaining cohesive with the rest of the brand. Drawing on traditional Nordic imagery, Ivanova injects each design with a dose of youthful vitality.
For prawn flavor, a pink sail on a Viking ship denotes the oceanic connection, while the regular flavor features a Viking brandishing a seriously ferocious beard. There is also a wasabi peanut variety that is denoted by a colorful fire-breathing dragon.
Key Themes Behind This Trend
- Scandinavian-inspired Packaging Design
- There is opportunity to create more playful and eye-catching packaging designs that draw on traditional Nordic imagery.
- Cartoony Character Branding
- Brands can create a range of surly cartoon characters to denote different flavors of a product, while remaining cohesive with the rest of the brand.
- Innovative Flavor Branding
- There is potential to denote different flavors through unique imagery and packaging, like denoting prawn flavor with a pink sail on a Viking ship.
Where This Applies
- Snack Food Industry
- Brands in the snack food industry can use playful packaging and branding techniques to differentiate themselves in a crowded market.
- Graphic Design Industry
- Graphic designers can use traditional imagery in new and innovative ways to create eye-catching packaging for a variety of products.
- Food Packaging Industry
- There is opportunity for food packaging companies to offer new and exciting packaging designs to brands looking to differentiate themselves from competitors.
