Inspired by the herbal ingredients that define this variety of yogurt, this plastic yogurt packaging design is a refreshing take on dairy branding that is sure to get noticed on store shelves. The brightly branded yogurt packaging plays up the product's nutritional ingredients, which serve to support the immune system.
The client, a Lithuanian dairy brand, enlisted design agency VRS WPI Vilnius to create a range of plastic yogurt packaging that communicated the brand's dedication to high quality ingredients and its focus on creating products that fully enrich the health of its customers.
The plastic yogurt packaging features blue and golden yellow-hued graphics that recall images of nature, while the designs also feature a black cat character that has previously been apart of the brand's image.
What Makes This Trend Stand Out
- Nature-inspired Packaging
- Disruptive innovation opportunity: Design packaging for various products that incorporates nature-themed graphics to appeal to health-conscious consumers.
- Branded Cat Mascot
- Disruptive innovation opportunity: Develop a unique and memorable mascot for a brand that can be used across different product lines to build brand recognition.
- Nutritional Ingredient Emphasis
- Disruptive innovation opportunity: Create packaging designs that prominently highlight the nutritional ingredients of a product to attract health-conscious consumers.
Sectors Adopting This
- Dairy
- Disruptive innovation opportunity: Explore new ways to package and market dairy products to stand out in a crowded marketplace.
- Design
- Disruptive innovation opportunity: Apply creative design techniques to develop unique and eye-catching packaging for various consumer products.
- Health and Wellness
- Disruptive innovation opportunity: Identify and create innovative solutions that promote health and wellness through product packaging and branding.
