'Mark Studio' designed the Stellenbosch Brewing Company's Stellies Beer labels which feature an illustrated image of Joostenberg Farm. This particular image pays tribute to the location of the brewery.
By displaying an image of the Joostenberg Farm, this packaging makes a deeper connection between the brewery and the consumer. The beautiful farm has been recreated into an illustrated image that reflects the vast greenery and mountainous views seen from the farmlands. Along with the mountainous views, the label also includes smaller graphics of hops, barley and oak tress to represent the beer's signature flavor. In addition, the packaging boasts a quirky squirrel that is perched atop the brand's name -- an image that runs across the label.
The earth-toned label is wrapped around a dark brown bottle to create a cohesive brand image.
Key Themes Behind This Trend
- Farm-themed Beer Labels
- Designing beer labels that feature images of farms and farm life to create a deeper connection between the brewery and the consumer.
- Illustrated Packaging
- Creating illustrated packaging that reflects the location and culture of a brewery to create a unique brand image.
- Incorporating Nature Graphics
- Including graphics of plants, trees, and other natural elements into beer labels to visually represent the beer's flavor and ingredients.
Where This Applies
- Craft Beer Industry
- Breweries in the craft beer industry can use farm-themed labels and illustrated packaging to set themselves apart and create a unique brand identity.
- Graphic Design Industry
- Graphic designers can work with breweries to create custom illustrated beer labels that reflect the location and culture of the brewery.
- Agriculture Industry
- The agriculture industry can collaborate with the craft beer industry to promote their farms and locally sourced ingredients through farm-themed beer labels and packaging.
