This unique Chinese beverage packaging design is an eye-catching combination of traditional imagery, helpful information and self-referencing graphics. The bottles were designed by agency Design Heyes for Caiguoqu Wild Juice, a range of fruit juices produced in Zhengzhou, China.
"Caiguoqu" is a Chinese word meaning "on the way to harvest fruits," and as such serves as a great introduction to not only the product, but the intrinsic freshness of it. The packaging also references the verb Caiguoqu, as traditionally, individuals are forced to walk up considerably steep hills in order to reach a plantation for harvesting, and therefore the design features an incline.
By incorporating the meaning behind the name into a visual element of the packaging design, Caiguoqu is able to differentiate itself on grocery store shelves.