From co-branded offerings that experiment with traditional and contemporary flavors to classic teas infused with fresh botanicals, designer teas are targeted at the tea connoisseur unappeased with conventional tea flavors.
One standout example is Atmosphere, who takes inspiration from idyllic natural environments like Fresh Wind, On Ground, Calm Sea and On Fire. Boasting a vibrant packaging scheme by Brazil-based graphic designer Paloma Martins, Atmosphere's unique nature-inspired flavors are a decidedly upscale experience that consumers would be willing to spend more to benefit from.
As consumers pursue healthier diets in the interest of detoxification, individuals are viewing tea purchasing decisions as an opportunity to splurge with money they may have formerly spent on alcohol or other less healthy indulgences. Generally a reference to the high-quality of ingredients and artisanal marketing approach, designer teas balance out a comprehensive gourmet coffee market.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
