In order to set the luxury teas in The Apothecary range by The Seventh Duchess apart from the many health-branded teas on the market, Nude Design Studio was tasked with developing a tea tin design.
The Apothecary tea range sets itself apart from The Seventh Duchess' line of classic teas by consisting of organic herbal teas that boast benefits that pertain to one's beauty, energy and relaxation. To go along with this, the tea tin packaging designs for the premium teas are colorful and represent the flavorings offered in each tin, which comes across beautifully through the vivid 19th century-inspired illustrations of plants on each container. Each of The Apothecary teas makes its primary purpose known with healing, feminine-sounding names like Radiance, Peace, Grace and Goddess.
What's Driving This Trend
- Herbal Tea Blends
- Opportunity to develop unique herbal tea blends that target specific health and beauty concerns with visually appealing packaging designs.
- Illustrated Packaging
- Opportunity to create illustrated packaging designs that highlight the flavor profile of a product and differentiate brands in crowded markets.
- Functional Beverages
- Opportunity to market functional beverages as a wellness and self-care product through attractive packaging and effective branding.
Who This Affects Most
- Beverage Industry
- Companies within the beverage industry can leverage wellness trends to develop functional beverages that appeal to health-conscious consumers through innovative packaging designs.
- Health and Wellness Industry
- Brands within the health and wellness industry can expand their product offerings by creating functional beverage lines that target specific health and beauty concerns with creative packaging designs.
- Design Industry
- Design agencies can seek out collaborations with wellness brands to develop packaging designs that effectively communicate the benefits and unique selling points of their products.
