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35 Examples of Curative Branding

From Ayurvedic Elderflower Drinks to Delicate Milk Tea Branding

— November 23, 2015 — Lifestyle
Curative branding efforts aim to paint a product as having benefiting ancient, natural recipes informed by centuries of tradition. Taking inspiration from regional practices and imagery, such curative branding schemes communicate a product's historical value and origins based in tradition. This practice speaks to the North American consumer's fascination with ancient rituals and their place in modern self-care practice.

A winning example of tradition-informed, curative branding is the Origin Chrysanthemum tea branding by mmoowww. Although the ancient beverage dates back to the first century in East Asia and holds cultural significance, consumers unfamiliar with this cultural practice may not be familiar with the healing properties of chrysanthemum tea. In order to combat this, the Origin Chrysanthemum tea packaging is adorned with ancient Chinese drawings that play up the historical significance of the beverage.
6.6
Score
Popularity
Activity
Freshness
35
Antioxidant Wrinkle Treatments
Antioxidant Wrinkle Treatments
Dermalogica's Multivitamin Power Firm Combats Fine Lines
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34
Natural Healing Sponges
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
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33
Charcoal Konjac Sponges
Charcoal Konjac Sponges
This Cleansing Sponge from Boscia Includes Black Bamboo Charcoal
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32
Greek Pottery Alcohol Bottles
Greek Pottery Alcohol Bottles
These Concept Ouzo Mitilini Bottles Honor the History of Greece
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31
Cultural Beverage Branding
Cultural Beverage Branding
This Country-Themed Visual Branding Identity is Vivid and Eclectic
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30
Ayurvedic Elderflower Drinks
Ayurvedic Elderflower Drinks
Blue Buddha Beverages Offer a Range of Herb-Powered Beverages
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29
Cultural Experience Boxes
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
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28
Ritualistic Gin Branding
Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
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27
Energizing Quinoa Drinks
Energizing Quinoa Drinks
These Fruity Protein Drinks Pack a Nutritional Punch with Quinoa
<
26
Antique Ballooner Branding
Antique Ballooner Branding
Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
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25
Primitive Tea Packaging
Primitive Tea Packaging
Amulet Tea Turns to History for Inspiration
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24
Eclectic Pharmacy Branding
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
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23
Eccentric Culinary Venue Branding
Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
<
22
Fresh Floral Tea Packaging
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
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21
Simple Holistic Branding
Simple Holistic Branding
Jugen’s Boutique Branding Identity is Clean and Contemporary
<
20
Grain-Focused Packaging
Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
<
19
Apothecary-Inspired Shampoo Packaging
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
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18
Ancient Tea Packaging Designs
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
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17
Ancient Pottery Oil Packaging
Ancient Pottery Oil Packaging
Ladolea's Olive Oil Pot is Inspired by the Shape of an Aryballos
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16
Botanical Beauty Branding
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
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15
Libido-Boosting Beverages
Libido-Boosting Beverages
Bolema's Maca Sutra is an Aphrodisiac Drink Made with the Maca Root
<
14
Tea-Based Gin Drinks
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
<
13
Ancient Oil Packaging
Ancient Oil Packaging
3000 BC's Olive Oil Packaging Design References Ancient Greece
<
12
Rustic Condiment Packaging
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
<
11
Bold Hipster Asian Branding
Bold Hipster Asian Branding
The Graphic Branding Used for Kigo Kitchen is Bright and Funky
<
10
Reusable Milk Bottles
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
<
9
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
<
8
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
<
7
Clinical Cosmetics Packaging
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
<
6
Youthful Remedy Branding
Youthful Remedy Branding
The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern
<
5
Modern Apothecary Packaging
Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
<
4
Minimalist Japanese Branding
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
<
3
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
<
2
Invigorating Health Branding
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
<
1
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<