Gillmore Gin is a new Belgian spirit that boasts dynamic gin branding that uses powerful images inspired by dark rituals and black magic. The visual branding and packaging was created by Skinn Branding Agency based on the creator's vision of a magic-inspired brand.
The 'magical gin' is contained in opaque black scientific flask with a cork stopper kept in place but a white label and delicate wording in a white san serif font. Gillmore Gin's logo features a dizzying spiral and directly positions the product as 'magical.' The front of the bottle also makes note of the product's small-batch distilling methods, which takes place in a traditional copper pot still.
Gillmore Gin is a premium gin brand founded by Louis Gillemon, a 19-year-old entrepreneur.
What's Driving This Trend
- Dark Ritual Branding
- There's a growing market for spirits with branding inspired by darker, ritualistic themes.
- Opaque Packaging
- More spirit brands are experimenting with opaque or non-transparent packaging for added intrigue and mystery.
- Youthful Entrepreneurs
- An increasing number of young entrepreneurs are disrupting the spirits industry with innovative branding and marketing strategies.
Who This Affects Most
- Spirits
- The spirits industry presents opportunities for fresh, creative branding and innovative packaging designs.
- Branding
- There's a growing market for branding agencies that specialize in crafting unique, unconventional brand identities for clients.
- Craft Distilling
- Young entrepreneurs like Louis Gillemon are disrupting the spirits industry with small-batch distilling methods and unique branding strategies.
