February 2nd is an important day for cold weather complainers hoping the spring season is on its way, which you can celebrate with floral drinks. Even if whatever is supposed to happen with the rodent's shadow on Groundhog Day ends up in bad news, you can still fulfill your wishful thinking with flower-containing beverages.
Botanical ingredients are becoming increasingly popular with cocktails, resulting in a feminine twist. This can be seen with organic lavender bitters, bourbon elderflower cocktails and hibiscus campari cocktails.
If you would prefer to leave the alcohol out of it, you can also find virgin floral drinks in the form of floral fruit water, medicinal mama tea and floral iced coffee blends.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 35%
Freshness 8%
