The Greenbar Craft Distillery is producing a new line of organic lavender bitters that are ideal for pairing with gin and other white spirit drinks. The 'Bar Keep' bitters were produced as part of a joint venture between the Greenbar Collective and a number of bartenders throughout the US. Their aim was to create a line of products that would represent a return to the lost art of bartending by adding a level of complexity to classic cocktails.
The 'Bar Keep' bitters are based on a unique lavender recipe developed by Tobin Ellis and John Hogan. The aromatic bitters manage to balance the floral notes of lavender with its potent masculine nature. Ideal for gin and other white spirits, these bitters are the perfect way to add a finishing touch to your favorite cocktail.
What's Driving This Trend
- Organic Lavender Bitters
- Organic and unique cocktail bitters made with lavender could create a new segment in the craft spirits market.
- Return to Classic Bartending
- Products like the 'Bar Keep' organic lavender bitters could lead to a resurgence of interest in creating complex cocktails with unique ingredients.
- Collaborative Product Development
- Joint ventures between distilleries and bartenders could lead to the production of innovative cocktail ingredients like the 'Bar Keep' organic lavender bitters.
Who This Affects Most
- Craft Spirits
- The trend toward unique and artisanal spirits presents an opportunity for innovation and market differentiation with products like organic lavender bitters.
- Bartending and Mixology
- Products like the 'Bar Keep' organic lavender bitters could lead to a renewed interest and investment in classic bartending techniques and the creation of unique cocktails.
- Organic Food and Beverage
- The demand for organic and natural products in the food and beverage industry sets the stage for the success of products like the 'Bar Keep' organic lavender bitters.
