Floral Cobalt Teas

These Aromatic Herbal Brews Contain Blue Flowers that Dye the Drink

Blue tea might be a visually unconventional herbal brew for many garnering its unconventional cobalt tint from the addition of blue flowers into the dried leaves. The Mariage Freres' French Tea features a blend of oolong tea topped with petals that transform the conventional orange hot drink into a sea green blue.

The French Tea by Mariage Freres is able to give off a light blue hue thanks to additions of dried blue butterfly pea flower petals into the blend of oolong herbs. The flower's blue color releases when in contact with hot water giving the drink an untraditional and natural cobalt hue that is fragrant, floral and aromatic. The unusual look of this tea makes it ideal to serve to guests or at a tea party as a conversational food item.

Blue Flower Teas
Tea blends with blue flowers that dye the drink are a visually unique food item for tea parties and social gatherings.
Natural Dye Additives
Additives that provide unconventional colors to foods and drinks using natural sources can increase appeal and consumer interest.
Unconventional Color Foods
Foods and beverages with unconventional colors can provide a unique visual experience and novelty value for consumers.

Sectors Adopting This

Tea Industry
The tea industry can benefit from incorporating unconventional ingredients and colors into their offerings to attract new consumers.
Food and Beverage Industry
The food and beverage industry can incorporate natural dye additives to create visually appealing and unique products, enhancing the customer experience.
Hospitality Industry
The hospitality industry can utilize visually unique food and beverage options, such as blue tea, to enhance the guest experience and create a memorable dining experience.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 28%
Freshness 8%

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