A rise in healthy lifestyles amongst a variety of different consumer segments has given way to a number of healthy tea innovations that look to satisfy cravings without guilt.
Being that the health level of other hot beverages like coffee often shift in society, consumers are on the hunt for products that offer clear benefits with added taste benefits. The antioxidant, relaxing and calming effects of tea are being praised by many consumers as being the best way to curb appetite cravings yet indulge in a guilt-free way.
As balanced lifestyles continue to be desired by busy consumers, products like these healthy tea products are helping to satisfy a preference for taste variety with a bevy of added benefits.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 81%
Freshness 8%
