Cape Town-based company LithaFlora creates delicious herbal teas and cleansing bars created with African herbs.
The ingredients, which include everything from honeybush to chamomile, have many different medicinal properties and health benefits. All of the ingredients are ethically and sustainably collected from farmers in the Cape Flora Kingdom. The teas are specially formulated to help drinkers ease their troubled minds, battle cold symptoms or even just preemptively boost their immune system.
Yolanda Methvin, the company's founder, wishes to educate tea drinkers on the benefits of African herbs and botanicals. More importantly, she wants to make a product that will encourage those who use it to become the best version of themselves; someone who stays conscious of what their body needs and nourishes it accordingly.
What Makes This Trend Stand Out
- African Herbal Teas
- The trend towards using African herbs and botanicals in teas could push beverage companies to explore more natural ingredients and formulations.
- Health-conscious Beverages
- The growing demand for health-conscious beverages could inspire companies to focus on creating products with natural ingredients and health benefits.
- Sustainable Sourcing
- The trend towards ethical and sustainable sourcing could inspire companies to work with local farmers and use environmentally-friendly practices.
Sectors Adopting This
- Beverage Industry
- The beverage industry could benefit from exploring the use of African herbs and botanicals in their products, as well as creating health-conscious beverages with natural ingredients.
- Natural Products Industry
- The natural products industry could benefit from incorporating ethical and sustainable sourcing practices into their supply chains, and exploring the use of African herbs and botanicals in their products.
- Wellness Industry
- The wellness industry could benefit from the trend towards health-conscious beverages with natural ingredients and health benefits, as well as educating consumers on the benefits of using African herbs and botanicals in their daily routine.
