The rise of infused food as a way to obtain different flavors and nutrients is becoming more popular with a variety of different consumer segments. Being that the modern consumer has access to a near limitless number of food options every day, many are becoming more stringent and focusing their attention on certain flavor profiles.
The introduction of floral flavoring in food isn't anything new, but the way that it is being incorporated in both fresh and prepackaged fare is definitely making waves. Consumers are opting to drink their favorite botanicals, enjoy them in a dessert or even spread them on a sandwich. As the foodie wave continues, we'll likely continue to see more unexpected flavor profiles entering the market.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 72%
Freshness 8%
