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'Gestus Juice' Blends Fruit and Flowers in its Labels for a Fresh Look

 - May 30, 2015
References: kontrapunkt & thedieline
The juice company Gestus blends fruits and flowers together to create a floral-infused package. Through a collaboration with the design company Kontrapunkt, a new design and logo were created. The end result is a refreshingly bright image of oranges, peaches, apples and raspberries covering the entirety of the bottle with white lettering brushed across the front.

The design blends fruit and flowers together to convey an unrefined natural juice that embodies freshness. There was a heavy importance placed on expressing the fact that there are no additives in Gestus juices.

The design is subtle and endearing based on the vibrant use of the fruits natural colors. Each image is a realistic illustration of the fruit accompanied by clearly, simple, easy-to-read lettering.