Female-Targeted Energy Drinks

This Low-Calorie Energy Drink is Designed to Appeal to Women

British beverage producer 'JMS Drinks' is now selling a low-calorie energy drink that is specifically intended for women. While energy drinks have long been associated with teenage boys, new research suggests that busy mothers are increasingly turning to these kinds of beverages for a quick energy boost. To satisfy this growing market, JMS drinks has designed a natural energy drink that is both tasty and nutritious.

Sunsoul is a natural energy drink that contains no artificial vitamins, refined sugars or taurine. Instead, the drink is made from a lightly sweetened botanical blend that includes guarana, baobab and kola nut. These ingredients deliver a slow and steady energy release that gives consumers a natural boost. Additionally, the use of natural ingredients means that the drink only contains 84 calories per severing.

With three sweet flavors to choose from, the low-calorie energy drink is a suitable choice for health-conscious consumers.

Female-targeted Energy Drinks
There is a growing demand for energy drinks specifically designed for women, providing opportunities to develop new products and marketing strategies.
Natural Energy Drinks
Natural ingredients in energy drinks offer disruptive innovation in the energy drink industry, catering to health-conscious consumers.
Healthy Energy Drinks
There is a need for healthier options in the energy drink market, offering opportunities for product development and rebranding.

Industries Being Reshaped

Beverage Industry
The beverage industry can capitalize on the growing demand for female-targeted and natural energy drinks.
Fitness and Wellness Industry
The fitness and wellness industry can benefit from incorporating healthier energy drinks with natural ingredients in their services.
Marketing Industry
The marketing industry can take advantage of the need for creative and innovative marketing strategies for female-targeted and natural energy drinks.
SCORE
3.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 42%
Freshness 8%

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