As the days draw nearer to cherry blossom season, countless brands have been rolling out cherry blossom-themed innovations to welcome spring in Japan.
Fashion labels like Nike have been big supporters of the upcoming season. The mega brand released a variety of cherry blossom sneakers such as the newly redesigned Dunk High Pro and the Air Max 1. Apart from fashion, food has also been given the cherry blossom treatment. Beverage brands such as Red Bull and Pepsi have produced Sakura-flavored iterations of their popular drinks while McDonald's Japan is seasoning its fries with the flowery spice.
Moreover, these cherry blossom-themed creations also include elegant glassware that leaves behind flower-shaped water rings.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 69%
Freshness 8%
