Just ahead of cherry blossom season, Red Bull has announced that it will be launching the world's first sakura-flavored beverage. Complete with pink packaging, the energy drink company will be honoring Japan's spring season.
Cherry blossom season is one of the most beautiful times of the year. To celebrate this occasion, Red Bull is unleashing a new energy drink flavor as well as new branding. Simply called The Spring Edition, this brand new beverage is made with cherry blossoms and packaged in a pink and silver can.
This limited Red Bull beverage will begin to retail exclusively in Japan on February 16th, 2016. For those who can't wait, select convenience stores will begin retailing the beverage on the 9th of February in a two-piece set that includes Red Bull’s grape-flavored Blue Edition, which was released last October.
Red Bull is Honoring Cherry Blossom Season with The Spring Edition
Malika Renee Butss — January 10, 2016 — Marketing
References: en.rocketnews24 & chiclaunches