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Cherry Blossom Brews

This Japanese Beer Captures the Taste of Sakura Season

— February 19, 2015 — World
For those who just can't get enough cherry blossoms, Sankt Gallen introduced a Japanese beer that channels the flavor of sakuramochi, a pink rice cake that's traditionally covered with a cherry blossom leaf. The beer is made with actual cherry blossom petals from Nagano, which is regarded as one of the best places to see sakura in bloom.

Egging spring on, this beer is already being sold at supermarkets and convenience stores in Japan. Although the alcohol content of the beer is relatively low at only 5%, the sheer novelty factor of the brew is bound to have people seeking it out in Japan. Plus, the special springtime sakura label on the brown bottle is enticing enough to make it known that this is not your average bottle of beer.
Trend Themes
1. Cherry Blossom Beverages - Disruptive innovation opportunities include creating new cherry blossom-infused beverages in different forms and flavors, such as cocktails or non-alcoholic drinks.
2. Floral-inspired Alcoholic Products - Disruptive innovation opportunities include developing other alcoholic products infused with floral flavors from different regions around the world, appealing to consumers who enjoy unique and exotic tastes.
3. Seasonal Limited Editions - Disruptive innovation opportunities include creating limited edition products that capture the essence of specific seasons or cultural events, enticing consumers with exclusivity and novelty.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore the creation of innovative and unique flavored drinks to cater to consumers who value novelty and experimentation.
2. Food and Beverage Retail - Retailers can benefit from showcasing and promoting limited edition seasonal products, appealing to consumers looking for unique and exclusive experiences.
3. Tourism and Travel - The tourism industry in regions known for specific seasonal attractions, such as cherry blossom viewing in Nagano, can leverage the popularity of such events to attract visitors and offer related products and experiences.
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